He was talking about branding yourself as a writer....and not only with your unique voice. He said you should have a look, a presence about you that is memorable. A child or agent should be able to pick you out in the crowd.
Bruce not only speaks the talk but he walks the walk. You can always pick Bruce out of the crowd. He wears a specific hat to every writer's retreat, book signing, and talk. He is recognizable not only in his voice of his books but with his own personal look. He's nailed branding.
I learned a ton from Bruce that first time I met him, and I've followed his blog ever since. I guarantee if you follow him, you will learn a lot about writing too!
Below are the questions I asked him:
Surprisingly fun. I never had to brush my teeth, and bedtime
was never an issue. However, eating our prey raw got old after awhile.
You lived in various places around the globe. How has that influenced your writing?
I think it's given me more of an appreciation for different cultures
and different points of view. For example, the cast in my School For
S.P.I.E.S. series is truly multicultural, and I used some of the Japanese and
French I learned for a couple of the characters.
My newest picture book is CLARK THE SHARK DARES TO SHARE. It's
available right now in bookstores and online -- as is my newest novel, SCHOOL
FOR S.P.I.E.S.: PLAYING WITH FIRE.
PLAYING WITH FIRE: James Bond meets Oliver Twist
Where do you get a great cup of Joe or tea in your town?
I'm not a real coffee drinker, but when I want a real treat, I have
a Yogi Tea milkshake at The Sojourner. Serious yumminess.
Which format is the most fun for you to write, picture books, novels or graphic novels? Which is the toughest?
Picture books are definitely the most fun -- I love the opportunity
for rhythmic language and wordplay.
Novels are the toughest, especially when it comes to weaving a coherent plot.
Novels are the toughest, especially when it comes to weaving a coherent plot.
My wife Janette always cheers me on. She also reminds me that
I've gone through the same angst on earlier books, and if they turned out all
right, the current project probably will too.
What time do you get up and what do you eat for breakfast?
I usually get up sometime between 6:30 and 7 a.m., depending on when
my dog's cold, wet nose finds its way under the covers.
Many, many people -- from the college teacher who singled out my
creative writing project in class, to all the speakers at SCBWI conferences
I've attended, to my writer friends who read chunks of works-in-progress and
give me feedback.
What kind of pets did you have as a child?
Growing up, we had four dogs, two cats, five bunnies, a land
tortoise, and a baby crocodile that died and was flushed down the toilet with
honors.
What is your dog's name?
I've got a lovely mutt named Riley.
What is your dog's name?
I've got a lovely mutt named Riley.
We'd love to see a successful query letter of yours. Would you please share one?
I wish I could share one. For 8 1/2 years, my queries
collected rejection slips. My one successful query was to agent Steve
Malk, who was able to sell my Chet Gecko series and get me started.
Alas, that letter is long lost, many years and several computer upgrades ago.
Alas, that letter is long lost, many years and several computer upgrades ago.
One kid asked if I'd send him some metaphors and similes so he could
plug them into his writing assignment.
On my wall, I have a "Way To Go!" certificate from a young
fan, commending me for writing "really great books."
It quiets the voices in my head.
Why kid's books?
Those are the stories that come to me.
Do you belong to any writer's associations? If so,
which ones and why?
I belong to the Mystery Writers of America (because I love mysteries
and am always hoping to win an Edgar Award) and to SCBWI (for the fellowship
and networking, mostly -- although it was a huge help in my pre-published
years).
It was from Barry Moser, who said, "Persistence is more
important than talent. Talent is like house dust -- everybody's got a
little bit of it stuck to them somewhere. But it means nothing unless you
persist until you're published."
First, how important it is to match the right story with the right
editor and publishing house -- which would've saved me a lot of time over the
scatter-shot submission approach I followed.
Second, to find a trustworthy
support team, whether that's a critique group or writing buddies.
And
third, to write from my gut and my heart, rather than writing what I think
would make a cute book for kids.
That'd be Bill Snur, aka, Billy the Kid. I'd share our
funniest escapade, but I'm not sure that the statute of limitations has expired
yet.
If they were to read and
recommend my books, that would make me a happy guy.
recommend my books, that would make me a happy guy.
What one word
best describes you?
Funkalicious!
Any big news?
I just sold a new series to Hyperion, based on
a book idea I had in 1st or 2nd grade when I was fascinated by the classic
horror creatures like Frankenstein's Monster and Wolfman. Back then, I
called it THE TWO BROTHERS AT MONSTERTOWN.
Today, it's the MONSTERTOWN
MYSTERIES, which will be coming out starting in 2016.
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